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Revlon Has New Plan for Retail Partners

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By: TOM BRANNA

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Revlon Inc. today announced a change to the way it does business with its U.S. retail partners to drive market growth and emphasize mutual success. The terms of trade are effective January 1, 2001. Revlon’s retail trade partners include most of the nation’s leading mass volume retailers and drug chains, as well as thousands of smaller outlets. Revlon products are sold in nearly 30,000 stores nationwide.“We are changing the way we go to market to build a closer, more mutually be...

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